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Title details for The Tipping Point by Malcolm Gladwell - Available

The Tipping Point

by Malcolm Gladwell
Malcolm Gladwell
Audiobook
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Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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Publisher: Hachette Audio Edition: Abridged

OverDrive Listen audiobook

  • ISBN: 9781594831713
  • File size: 88604 KB
  • Release date: March 1, 2000
  • Duration: 03:04:35
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Formats

OverDrive Listen audiobook

subjects

Business Psychology Sociology Nonfiction

Languages

English

Levels

ATOS Level:9.1
Lexile® Measure:1160
Interest Level:9-12(UG)
Text Difficulty:8

Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Expand title description text
Business Psychology Sociology Nonfiction